“Everything should be made as simple as possible, but no simpler,” said Albert Einstein. This was our mantra when redesigning our website and we hired some of the best web designers in the city to make it happen.
Customer service has been central to our mission ever since we started delivering pizza more than 25 years ago. It’s why we have so many friendly customer service representatives answering your phone calls. But we know some of you prefer to order online, which is why we devoted months of research and design and rigorous testing to make our site intuitive, easy to use, and engaging.
For those of you who know precisely what you want, we’ve made things as simple as possible: your pizza is just a couple clicks away—including one-click reorders. But for those of you who can’t decide between, say, the 12th Man Primo or the Brooklyn Bridge, or wish to see what the new seasonals are, here’s the no simpler part: we’ve built a streamlined photography-forward site that almost allows you to smell the pizza. We've organized the site so that surfing the menu or finding answers to your questions is effortless. You’ll also have no problem personalizing your pizza—with a gluten-free crust or adding a topping—or for those who really can’t decide, by splitting the difference and going half and half.
The average time of ordering from our new site is one minute, down from four on our old site. In addition, we’ve added our popular rewards program to online orders (previously just users of our app got rewards). For those of you not yet enrolled in our rewards program, creating a new account will set you up to start earning money-saving Pags (or points in Pagliacci speak). You can even save your regular items—pizza, salad, gelato, beer, wine—to your favorites for future ease of ordering.
The hardest part of ordering will be deciding what you want and how many times a week to order Pagliacci!